Content Credits on NTD News: Micropayments, Media Survival, and the Future of Publishing

On June 20, Content Credits founder Adam Koehler and tech strategist Ryan Deacon appeared on NTD Newsroom with host Don Ma to discuss the urgent crisis in journalism, publishing revenue, and the growing momentum behind a new solution.

This featured interview explores how publishers are being squeezed from both ends by collapsing ad revenue, AI-driven content scraping, and consumer subscription fatigue. As traditional revenue models fall apart, Content Credits offers a frictionless micropayment system designed to capture value from the 80% of readers who don’t subscribe—but still want access.

Watch the Full Interview on Publishing Revenue and Micropayments

The full interview aired on NTD Newsroom on June 20.

Key Topics from the Interview

1. Why Publishing Revenue Is Collapsing
Adam and Ryan lay out the reality: advertising isn’t enough, and subscription growth has flatlined. At the same time, platforms like Google and ChatGPT are serving answers sourced from publishers, without sending readers back to their sites.

2. How Zero-Click Search and AI Scraping Are Hurting Journalism
The conversation highlights how AI-generated summaries and search snippets are cutting off publishers from their audience, undermining both reach and revenue. Without fair compensation, quality content is at risk.

3. What Makes Content Credits Different
Unlike traditional paywalls or subscription models, Content Credits allows readers to pay-per-article (typically $0.25) without committing to a monthly fee or creating an account. It’s designed to monetize the massive amount of casual traffic that publishers currently lose.

4. Why Younger Users Are Ready for Microtransactions
Today’s younger audiences already use micropayments in apps, games, and creator platforms like Patreon. They’re comfortable spending small amounts to unlock individual pieces of content—if given the option. Media has simply lagged behind.

5. How This Model Supports Free Speech and Independent Voices
Because Content Credits operates outside of Big Tech’s walled gardens, it empowers independent publishers to monetize on their own terms. This has critical implications for free speech, content diversity, and digital sovereignty.

The traditional models that once sustained journalism are no longer enough. Ads are blocked, subscriptions have plateaued, and AI-driven platforms are siphoning traffic without giving back. Yet, the demand for trustworthy, high-quality content is as strong as ever.

That’s why this conversation on NTD matters. It’s not just about identifying the problem—it’s about spotlighting a solution that works with how audiences behave today. Micropayments aren’t theoretical. They’re already part of how people engage with entertainment, gaming, and creators across platforms like Twitch, Patreon, and Fortnite. Content Credits brings that same usability to digital journalism.

As Adam Koehler explains in the interview, this isn’t about replacing subscriptions—it’s about capturing value from the 80% of your audience that would otherwise bounce. It’s about giving publishers back control of their revenue and their reach, without handing over power to Big Tech.

We’re already testing this model with publishers right now. The feedback is clear: readers want choice, and media needs a path forward.

If you’re ready to explore that path, this interview is the perfect place to start.

Learn more at contentcredits.com, or contact us to join the next wave of digital publishing innovation.

More Resources from Content Credits

Looking to dig deeper into how micropayments are transforming publishing? Here are a few additional resources that explore our mission, our model, and how you can get involved:

• How Content Credits Works
  A simple breakdown of how our system helps publishers monetize without subscriptions or ad clutter.

• The Case for Micropayments in Media
  An in-depth look at why micropayments are the missing revenue layer for modern journalism.

• Content Credits for Publishers
  See how you can start using Content Credits on your site in just a few minutes—with no code required.

• Contact Us
  Have questions or want to test it on your publication? We’re actively onboarding new partners.

• Follow the Blog
  Get more posts like this one, including industry insights, product updates, and media case studies.